Weldmar’s first-ever Regular Giving appeal!
We were thrilled to work with Weldmar Hospicecare on their very first Regular Giving appeal. Bringing together modern, fresh visuals along with hardworking copy, we helped build a bespoke campaign that tied price points to their different care provisions.
Through analysing supporter data, we were able to look at each donor individually, adjusting the response device to maximise audience engagement. And it worked!
Not only did we recover lapsed regular givers, we were also able to significantly increase the number of new direct debit sign-ups as well as convert many historic standing order donors over to direct debit. To top it all off, many donors opted for gift upgrades too – the cherry on the cake!
Following the appeal, Weldmar had the tools in place to optimise future regular giving opportunities. The take-one version of the leaflet was used in their charity shops, the hospice reception and as a resource for community fundraisers. As their first crack at a Regular Giving appeal, Weldmar (and Pebblebeach) couldn’t have been happier.
We’d love to work with you too!
You know your charity and we know fundraising – let us show what’s possible when we bring our expertise and experience to the table. We’re eager to talk about your charity’s future.
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From Weldmar Hospicecare
“We worked with Pebblebeach to create and launch our first dedicated Regular Giving appeal. Their cohesive service was invaluable. Their practical no-nonsense approach, reaching out to specific supporter segments, proved highly effective. With Pebblebeach’s support, we were able to increase Direct Debit sign-ups significantly within weeks of the launch and have the resources to continue to promote Regular Giving.”
Gloria McCartney | Data and Support Care Lead | Weldmar Hospicecare