Capital Appeal launch
After working with the team at Thames Hospice on a Feasibility Study, they invited us back to help officially launch their Capital Appeal – to ‘Raise the Roof’! There was a high target to reach (just over £3 million), so we knew we needed to expand the scope of a regular DM appeal to include a Door Drop appeal, landing on the mats of over 100,000 houses in the Thames Valley area. The Thames team built the campaign with street parties, celebrity endorsements, a killer social media strategy and media partnerships.
Stage One of the Capital Appeal, ‘Raise the Roof’, officially launched at the start of September, and in 2 months Thames has already raised over £500,000 (with over £77k of that coming from this initial direct mail and door drop appeal!). It’s a perfect example of teams coming together – comms, marketing and events working alongside fundraising to create an amazing, all-encompassing ‘campaign’.
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This shows what’s possible when we bring our knowledge and experience to our charity partners. Get in touch with us today – and let’s talk about the future of your charity.
From Thames Hospice
“We’ve loved working with Pebblebeach on this initial stage of public fundraising for our Capital Appeal. The team there are very knowledgeable and always at the end of the phone if we need them. This appeal has actually hit a new personal best for us here at Thames, surpassing all of our targets – and we can’t wait to see how the next stage performs.”
Martin Walker | Individual Giving Fundraiser