An enduring legacy for St Wilfrid’s Hospice
During the summer, when typical cash-ask appeals take a holiday, St Wilfrid’s Hospice seized the opportunity to communicate the importance of legacy gifts to their audience – and with their Make a Will month fast approaching, it couldn’t have been a better time.
Along with a direct-mail campaign, we designed a comprehensive brochure sharing touching stories told by John, whose dad included a gift to St Wilfrid’s in his will, and Christine, who made a pledge herself.
Both John and Christine recall the wonderful work of St Wilfrid’s during hard times, highlighting the true impact of gifts in wills.
Not only did the appeal secure brand-new legacy pledgers and fill up the spots in their Make a Will partnership with local solicitors, it also brought in an impressive amount of cash donations.
Due to its success, we’re now following up with another appeal aimed at a wider audience – as well as a door drop. We can’t wait to collaborate once again with our friends at St Wilfrid’s in Eastbourne!
We’d love to work with you too!
You know your charity and we know fundraising – let us show what’s possible when we bring our expertise and experience to the table. We’re eager to talk about your charity’s future.