Brighter Tomorrow Raffle
A client since 2015, we collaborated with St Barnabas Hospice Lincolnshire on their raffle following the success of their Crisis Care Appeal.
Developing the concept and name Brighter Tomorrow Raffle, we were able to continue the crisis narrative but with a positive spin.
The result was a win-win for the hospice and the community; playing the raffle to win a top prize of £3,000 (and a range of smaller cash prizes) as well as supporting local hospice care during a pandemic, in the face of significantly reduced income.
The results were fantastic. The raffle reached a 30% response rate from its donor base. Gross income totalled over £70,000 – with £20,000 of that from additional donations.
This was achieved through intelligent data selection and ticket-book logic, bold creative and copy and a cost-effective pack allowing the client to maximise net income.
From St Barnabas Lincolnshire
“‘Early in the Covid-19 lockdown period, with all St Barnabas fundraising events cancelled, it was crucial to go ahead with our Summer Raffle campaign to support our Hospice services. However, working from home, with key staff on furlough and the loss of many printing companies, it seemed a huge mountain to climb. Bringing Pebblebeach on board has been amazing.
From initial meetings, data preparation, design and copy, to managing print and mailing, the team provided everything in a calm, very experienced manner – and all in a few short weeks! The feedback has only been positive and we have achieved a fantastic, record response from our supporters. Thank you Pebblebeach team; I look forward to working with you again in the future.”
Debbie Watson, Lottery Manager | St Barnabas Lincolnshire Hospice
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