An animated appeal with St Barnabas House
We embraced the challenge of turning St Barnabas House’s practical equipment list into a dynamic and successful campaign. By focusing the appeal on the joys and benefits of the equipment for the patient – and outlining their journey from bed to bath – we re-imagined the list, transforming it into an inviting and, subsequently, rewarding narrative.
We knew it was really important to demonstrate the journey from bed to bath, but in this case, using a real-life case study wouldn’t have been possible, as what we were demonstrating was just a bit too private. This inspired us to dream up our new friend, George – an illustrated version of a hospice patient, to show each step and piece of equipment, whilst adding heaps of personality (even if he is only 2D!). Our mutual enthusiasm for George inspired St Barnabas to turn him into an animation – an asset for their website and useable across social media platforms (which we’ve reshared left, right and centre!).
We provided St Barnabas with a well-rounded, cohesive and carefully planned package including a versatile animation, direct mail pack and social media materials. The charity’s trust in our ability to deliver great results allowed us to indulge our creativity, resulting in an entirely unique and fruitful campaign.
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From St Barnabas House
“We set Pebblebeach the challenge of following up on our successful Patient Comfort Appeal in 2018, to fund raise for new beds and mattresses, with another equipment appeal which would engage and inspire our local community to support the hospice.
They rose to the challenge and produced an amazing Bed to Bath Appeal using a fictional illustrated patient called George to explain how important it is for patients to be able to enjoy a bath in comfort and dignity whilst in our care.
They managed to make everyday equipment – special bed sheets, slings, hoist and bath chairs – engaging to our supporters, producing an appeal which brilliantly explained how much we needed the equipment.”
James Millen | Donor Marketing Officer