Operation Airbase
When Hampshire and Isle of White Air Ambulance asked us to lead the campaign raise funds for a new air base, we jumped.
We’ve been lucky enough to work with Team HIOWAA for the last few years, so our knowledge of their story, their mission and their brand are ingrained – we understood that every minute saved in reaching a patient could be the minute that saves their life; this campaign really had to stand out from the crowd.
The premise? To move their airbase closer to the centre of the community, helping save vital time in getting to those in need.
Uplifting results
For this unique ask, the Operation Airbase Appeal reached out to the biggest possible audience with a warm mailing to their loyal database, and a cold mailing to the wider community.
With some great copy and design, and such a strong, tangible proposition that the community could get behind, our hopes for success were high. But even our wildest dreams couldn’t have predicted just how successful; with the campaign raising over £800,000 to date, they are well on their way to raising all they need to move the airbase – and most importantly, saving more lives, more quickly.
From HIOWAA
“The goal for this appeal was to generate immediate income but also to help us better understand our donors; shining a spotlight on those who would support us with significant gifts if asked in the right way. The appeal achieved both of those goals. Equally, in opening up a completely new dialogue with our supporters, it has created a unique opportunity for the charity to create lasting, long-term relationships with some of its most generous and committed donors.”
Keith Wilson | Director of Income and Engagement | HIOWAA
We’d love to work with you too!
You know your charity and we know fundraising – let us show what’s possible when we bring our expertise and experience to the table. We’re eager to talk about your charity’s future.