Leading on Legacies
Our friends at Leeds Hospitals Charity reached out for support with their digital and out of home Gift in Wills campaign. This was a unique opportunity to spotlight the benefits of legacy giving – showcasing their fabulous work supporting Leeds Teaching Hospitals.
Alongside photographer Simon Wiffen, we produced an extensive range of engaging advertorials – from bus advertising and printed literature to digital media and 48-sheet billboards across Leeds.
Using powerful story-led images of case studies like Oona (pictured left), we highlighted the charity’s important call to action: leave a gift in your Will today to ensure exceptional patient care in the future.
With 12 weeks of advertorials in the Yorkshire Evening Post alone, the campaign reach was impressive, helping Leeds Hospitals Charity garner new pledgers and interest!
Sound exciting? Get in touch to find out how we can help with digital and out of home legacy campaigns.
We’d love to work with you!
You know your charity and we know fundraising – let us show what’s possible when we bring our expertise and experience to the table. We’re eager to talk about your charity’s future.