Isabel’s COVID-19 Emergency Appeal
The COVID-19 crisis has changed every aspect of life as we knew it – and fundraising is no exception. One of the most important things that charities have done is to communicate how their services have coped; with Isabel Hospice’s charity shops closing and income from events vanishing overnight, we helped them to launch their ‘Fighting Fund Appeal’. A simple, yet effective design kept print costs low, and allowed the story of their incredible nursing team’s response to the crisis take centre stage.
With amazing PR, marketing and social media support, the success of their ‘Fighting Fund Appeal’ has been unlike anything we could have expected. We’re thrilled to say that charitable giving during the COVID-19 crisis hasn’t wavered; the appeal resulted in over £140,000 in donations from Isabel’s loyal supporters.
“We’ve worked with Pebblebeach on three appeals now and every time it’s been a fantastic experience. The team are great to work with; my colleagues enjoyed talking with them during appeal development and I really appreciated their flexible attitude and commitment to keeping timings on track. Pebblebeach has a wealth of charity experience, which means they understand how to engage with Isabel’s supporters. The depth and detail of the data analysis that Pebblebeach does as part of appeal planning ensured that the creative was not only engaging but also well-targeted; our appeals with Pebblebeach have each exceeded income from any of our previous appeals.”
Emma Sheard | Head of Individual Giving
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This shows what’s possible when we bring our knowledge and experience to our charity partners. Get in touch with us today – and let’s talk about the future of your charity.