Hospiscare’s glowing Light up a Life campaign
We were delighted to help our friends at Hospiscare streamline their annual Light up a Life appeal.
Combining a ‘Lights’ format with a regular giving offering, this was a complex hospice appeal requiring extra detail and planning.
Through careful audience segmentation, we offered donors more choice on how they could make their gift – including the option of setting up an annual gift via direct debit, or upgrading existing gift amounts.
The campaign really resonated with donors and saw an increase in average gift amounts – outperforming previous years as a result!
“We welcomed Pebblebeach’s approach to our Light up a Life campaign. The team challenged us to become braver and more strategic in how we asked for donor support and we’re delighted that it resulted in higher average donations. Thanks, Pebblebeach!”
Karen Turner | Supporter Relationships Manager | Hospiscare
We’d love to work with you too!
You know your charity and we know fundraising – let us show what’s possible when we bring our expertise and experience to the table. We’re eager to talk about your charity’s future.