Up in the air with HIOWAA

Hampshire and Isle of Wight Air Ambulance (HIOWAA) came to us with an exciting brief – produce an appeal that donors could climb on board with, testing response to a direct mail-only ask. The charity had created appeals before – but nothing quite like this.

Uplifting results

The ‘Kit Out Our New Crew’ appeal asked donors to support the charity’s three newest doctors, so they could be ready to take to the skies. Crucial supplies, like specialist uniforms, boots, shears and flight helmets made the wish list.

The charity garnered over £95k, not only kitting out each new doctor but paying for their full training programmes and much more!


“The goal for this appeal was to generate immediate income but also to help us better understand our donors; shining a spotlight on those who would support us with significant gifts if asked in the right way. The appeal achieved both of those goals. Equally, in opening up a completely new dialogue with our supporters, it has created a unique opportunity for the charity to create lasting, long-term relationships with some of its most generous and committed donors.”

Keith Wilson | Director of Income and Engagement | HIOWAA

We’d love to work with you too!

You know your charity and we know fundraising – let us show what’s possible when we bring our expertise and experience to the table. We’re eager to talk about your charity’s future.