Community Care at Christmas
After working with ellenor on individual giving projects throughout the year, we were pleased to finish up with this special Christmas campaign.
Its focus was the their crucial nursing care for life-limited adults and children in their own homes. At such a poignant time of year, this care is even more vital to those who need that extra time and support to feel well enough to take part in holiday celebrations; to make the memories that will be so important to their families in years to come.
Our direct mail appeal featured an ellenor bauble to engage people who give to write a personal message of love and hope to all the care teams and families at the hospice.
We were also delighted to work with ellenor on a full digital plan, developing content that encompassed not only the appeal, but several other festive themes.
Some strands of their Christmas campaign included a recording in aid of the hospice, a bake off and a local school’s poetry offering – with specific content for #GivingTuesday and the Christmas holidays. The hope was to build engagement, awareness and support – all of which were absolutely crucial as the charity entered the new year.
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“2020 has been challenging and unpredictable, but that hasn’t stopped Pebblebeach from being an amazing support for us with our Individual Giving programme. They have been on hand at every stage, guiding us through and sharing their experience with our team to deliver the most amazing set of appeals. They have such a wealth of experience and knowledge which has shown in our appeals and led to our most successful appeals schedule to date. We look forward to continuing working with this great team in the future. Thank you.”
Hayley Brown, Individual Giving Manager | ellenor