43 Days of Christmas
Following on from the hugely successful Katie’s Wish List appeal, we worked with our friends at Dorothy House to create an appeal that would accurately portray the hustle and bustle of the hospice during the Christmas season. At Dorothy House, there aren’t just 12 days of Christmas – but a whirlwind of preparations to ensure that each patient they care for, and their loved ones, has a holiday full of hope and joy.
To complement this fantastic direct mail appeal, which featured a 43 Days calendar outlining all of the hospice’s holiday activities, we also crafted a six-week social media campaign. The appeal raised an amazing £45,062 for the hospice, enough to pay for five full days of care.
From Dorothy House
“We were excited to work with the lovely team at Pebblebeach for our second direct mail appeal that year. We wanted to try something a little different as our Christmas appeal. The engagement from our supporters was brilliant; we received hundreds of messages on the baubles which we displayed in our day patient unit throughout our 43 Days of Christmas.”
Sarah Dodd | Head of Legacies, Trusts and Philanthropy
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