Demelza – a lifeline for families at Christmas
Over 600 children and their families rely on Demelza’s special care each day of the year – and Christmas, even during the pandemic, is no exception.
We were asked to support the children’s hospice to create a dynamic, colourful Christmas campaign to mail to supporters as well as roll out digitally.
Enter Demelza’s ‘Elves’ – in reality, a team of precious volunteers that ensure each child gets a Christmas visit and gift to make the holiday a bit brighter. Each donor was encouraged to send back their ‘Demelza Elf Bauble’ with words of love and hope, and these were shared with the families and staff.
Demelza’s social medial plan was developed together with their #BestPossibleChristmas campaign, which ran from the launch of the direct mail appeal until New Year’s 2021.
Overall the campaign was full of festive cheer and has performed better than any Christmas appeal in the charity’s history, far surpassing its goal for this year.
From Demelza Hospice Care for Children
“Our Christmas appeal was the first time that we worked with Pebblebeach, but it was definitely the right decision for us. After a challenging year with the pandemic, we needed some extra support to ensure our Christmas appeal was the best it could possibly be. The team were very supportive and are experts in what they do, helping us to produce an excellent pack and online content which went on to be our best Christmas appeal to date.”
Emma Barnes, Head of Fundraising Operations (Interim) | Demelza
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