Maximising Gift Aid for Christian Aid Ireland

We worked with the wonderful team at Christian Aid Ireland to help them claim thousands in additional income available via Gift Aid. HMRC estimates around £564m remains unclaimed each year, this project ensured the charity had all the necessary data and declarations.


Alongside the team, we developed a Gift Aid strategy involving direct mail, email and phone campaign to High Value supporters. Then, we implemented a robust system for analysing and reporting all declarations – paper and digital. This involved the scanning, coding and secure storage.

And the result? Christian Aid Ireland was able to claim a whopping £250,000 –  and they’re set for ongoing Gift Aid success!

From Christian Aid Ireland


“We were so glad to work with Pebblebeach on our Gift Aid review as their experience and calm, methodical approach made it a much easier and less intimidating process. They helped us to break the process down into manageable chunks, helped us to assess what the most important next steps were and helped us in drafting copy and scripts.

Ultimately, working with PB has given us confidence in our Gift Aid process and ourselves as a team in managing it moving forward.”

Ruth Cooke | Head of Fundraising & Supporter Engagement | Christian Aid Ireland

We’d love to work with you too!

You know your charity and we know fundraising – let us show what’s possible when we bring our expertise and experience to the table. We’re eager to talk about your charity’s future.