Raising the Roof for Birmingham St Mary’s Hospice
During the pandemic, Birmingham St Mary’s Hospice found themselves in deep water. The hospice roof was unlikely to see them through the following winter. They needed to raise a staggering £260,000 in just a few months to replace it, or they’d risk closing their inpatient unit.
Even though this sum of money was a tall order, they demonstrated that dedication, perseverance and a splash of creativity can pay dividends.
We helped craft the hospice’s Raise the Roof campaign and asked the community for their help. People recognised the need for their local hospice to stay open and donations came flooding in.
Thanks to a fully integrated fundraising campaign, the hospice reached their incredible £260,000 target. It’s one of Birmingham St Mary’s most successful campaigns to date – and work on repairing the new, warm and damp-free roof is now complete!
From Birmingham St Mary’s Hospice
“Working with Pebblebeach again has proven very important for our charity. During a time of significant transition and development for the charity sector, Pebblebeach provided expert, practical and highly usable knowledge to develop an idea into a campaign. Our ‘Raise the Roof Campaign’ is the most successful campaign ever run by the Hospice, with an increase on target by 108%. I can only commend the relational and hands-on approach of the team which is distinctive and enables success in every area. I look forward to continuing our relationship going forward.”
Katy O’Sullivan | Head of Fundraising Partnerships & Supporter Experience | Birmingham St Mary’s Hospice
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