Light up a Life
A client since 2015, Ayrshire Hospice took advantage of our full-agency service for their Light up a Life campaign following three years of partnering successfully on audience selection.
Recipients of the appeal were asked to participate in one of three ways: 1) by making a donation towards nursing care provided over Christmas 2) by joining the Light up a Life concert and 3) by returning a message of love and support on an interaction piece.
Prior to our involvement, the financial ask was typically sent out in late November and a newsletter sent to a separate audience was used as the invitation to the concert. We consolidated these efforts in the creation of a campaign and landed the appeal in October to extend the giving period and maximise income.
The results speak for themselves. Overall, the appeal generated a 40% increase in net income.
From Ayrshire Hospice
“The whole team at Pebblebeach are brilliant to work with and extremely knowledgeable about individual giving. They are experts in developing compelling appeals and campaigns that really work.
We had a fantastic response to the Light up a Life appeal they did for us – it surpassed all of our targets and to date has been our best LUAL appeal.”
Kathryn Howell | Senior Fundraising Officer
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This shows what’s possible when we bring our knowledge and experience to our charity partners. Get in touch with us today – and let’s talk about the future of your charity.