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How to Face your Hospice’s Biggest Fundraising Challenge
Your hospice is probably facing its biggest ever funding challenge – this is the time for your fundraising team to really show what’s possible.
The Psychology of Giving: What Motivates Donors to Support their Chosen Charity
Why do people choose to donate to certain charities and not to others? What is it that encourages donors to set up a direct debit and give a percentage – however small – of their monthly income to an organisation that they may or may not have been supported by themselves?
How to Work with a Fundraising Agency
The clearer and more specific your objectives and parameters are from the start, the easier it will be for the agency to understand what you need – and give you a response that makes sense.
Fundraising and Marketing: the yin and yang of good collaboration
Fundraising and marketing can’t be separated – they’re integral to one another. If you’re a charity, you can’t fundraise to the best of your ability without marketing to promote your fundraising activity. And, as a charity, you can’t market without fundraising being a central to your communications.
The Perils of Only Having a Plan A
Do you ever feel like you get halfway through your own ‘expeditions’ only to end up stuck? You thought you did everything right – you charted the perfect course, got the best shipmates, gathered and stored heaps of coffee and biscuits to see you through several winters.
Invest in your Creative. Unlike your Children, it WILL Pay you Back
The world has, arguably, never been noisier than it is right now. On any given day we’re bombarded with emails, text messages, endless chat in WhatsApp groups, Teams chat, Zoom calls, Facebook, Instagram, TikTok and whatever Twitter is called these days. Grabbing...